Our Story
Sierra Madre Golf was founded on one unshakeable belief: women should never be an afterthought. Bonny Riddle and Michelle Anderson, coming from different worlds but sharing the same vision, set out to create women's golf apparel that helps women feel like the badasses they are — both on and off the course.
Sierra Madre's purpose is not just about apparel. It's not even about golf. It's about creating a world where women aren't an afterthought. It's about the choices we all make to own how we feel on and off the course. And what better place to shake things up a bit than golf?
We're reimagining women's golf apparel with the edgy, effortlessly cool woman in mind. And whether you know it or not, that's you. So say goodbye to dysfunctional, overpriced patterned polos. And say hello to understated technical apparel designed to get you on the course with confidence.
- Bonny & Michelle, Founders
Things We Stand For.
Putting Women First
Obsessing over the little things that make a garment just right. Built-in bras, pockets all over the place, and fabrics you didn't know you needed.
Western Spirit
Our dedication to quality, bucking norms, and treating people right is connected with our humble beginnings in Austin, Texas.
Elegance in Simplicity
In a world full of flashy patterns and loud colors, we lean into understated, technical designs that are built for golf and ready for anything.