We create products women don’t just like; they live in them. Our apparel consistently sells out because it’s built the way she actually dresses: versatile, comfortable, technical where on the course, and effortlessly cool everywhere else. Every drop moves quickly, and our core styles have become repeat best-sellers across all channels. When you bring Sierra Madre into your shop, you’re offering pieces that already have proven demand and a loyal following behind them. It’s product that doesn’t sit; it gets worn, loved, and talked about.

We design with intention: pieces that look good on their own and even better when made your own. Our styles are thoughtfully understated with no loud prints or oversized logos, just clean, modern silhouettes made to move. It’s what makes them the perfect foundation for embroidery. Whether you’re outfitting a pro shop, a member event, or a tournament, our apparel was built to make your branding look its best. Because what you wear and what you stand for should never be an afterthought.

Sierra Madre shows up. We've been featured in more than 100 articles by editors at Vogue, Golf Digest, Skratch Golf, Hypebae, Vanity Fair, and many more. We reach over one million people every month across our social channels and have built a highly engaged community that loves to share, wear, and champion our products. We invest in marketing to drive excitement, awareness, and demand, which means your customers walk in already recognizing the name. When Sierra Madre is on your shelves, the buzz is built in.